Posts Tagged ‘marketing’

Some companies don’t feel like getting conversion out of Facebook marketing. It is hard to get fans and they do not click or comment anything. Once you get fans, you need to be aware to post frequently, not too often though. You need to put pictures and videos or funny stuff to get the message go viral. If you have a small company with limited budget and resources, what then? You need to use your friends and relatives to get more fans? Annoying? Stay out of Facebook? What are the statistics for advertising on Facebook and what is the ROI? How does it change whether you sell clothes or leisure travel products for example? Who are the winners? How about FB users behaviour in Finland and Sweden?

As you look the TOP 10 Facebook companies from Finland and Sweden, you will find out that the companies as brands differ a lot. Finnish fans have found the original Finnish brands the top, mostly retail shops, but look at the Swedes, there are global brands number one. This shows that the Finnish Facebook behaviour is totally different, the sea is between us. 😉  For Gigantti we all know that their sales trick is to give nice offers for FB fans. What about the Coca-Cola in Sweden? Nicely put ads or videos that have gone viral?

FB works differently depending on country and it’s culture. Remember to take a closer look to marketing platform and it’s demographics before using it.

TOP 10 Facebook companies in Finland

Original TOP10 list from here: http://www.socialbakers.com/facebook-statistics/finland

TOP10 Facebook Sweden

Original page for Sweden: http://www.socialbakers.com/facebook-statistics/sweden

To the end I have collected here some useful information about FB.

1. Here is a presentation about the FB ROI on Slideshare from XPLAIN.

wtf welcom to facebook ads

2. This shows you some free social media monitoring tools.
free social media tools

Original source: http://blog.kissmetrics.com/social-media-monitoring-tools/?wide=1

If you want to stay on focus what’s happening on Facebook, look below. Source: Smart Insights by Dave Chaffey:

Key sources for the latest information on Facebook

 

digital marketing project

This picture above shows remarkably all the the things we should take in notice when doing almost everything. Marketing is teamwork and customer is the key. How to keep the whole operating team in the same level of understanding.

For example when building a website as a hub for marketing, when considering the keywords and when the “copycat” puts all online. Project takes all of us to work together and the information understood the same way. This is not to know all, this is making teamwork and listening the customer.  To make a successful marketing campaign, you need the knowhow and mutual understanding.

I will try to collect here my findings and give small tips for SME’s. Still remember that one thing leads to another.